Las 10 reglas que resume al final de su charla:
- Call everything an experiment.
- When the starting gun goes off, run really fast.As a small player, the elephant can step on you, but you can outrun the elephant.
- Eyeballs rule. If a million people use your service, and on the Internet you can do that, you’ve got a lot more credibility than if you’re just issuing position papers and flaming the man.
- When the time comes, be nice.
- Keep asking until they say yes. Gordon Bell, the inventor of the VAX, once said that you should keep your vision, but modify your plan.
- When you get the microphone, get to the point. Be clear about what you want.
- Get standing. Have some skin in the game, some reason you’re at the table.
- Get them to threaten you.
- Look for overreaching, things that are just blatantly, obviously wrong or silly.
- Don’t be afraid to fail. It took Thomas Edison 10,000 times before he got the lightbulb right, and when he was asked about those failures, he said “I have not failed, I’ve just found 10,000 ways that won’t work.” Fail. Fail often. And don’t forget, you can question authority.
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